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Katherine Sev

Katherine Sev

Who do I want to be
when I grow up?

Career and education consultant

I help children and adults explore two things at once: themselves, and how the world of work is put together. Your talents on one side. Economies, careers and social mobility on the other. Between them sits a path that fits your ambitions, and a route across countries and systems. Far better to find it yourself than to have someone else choose for you.

What's wrong with the career advice you've been given

A typical story. You picked a university, finished, got the degree. Perhaps a second one. You took courses in marketing, psychology or coaching when it became clear the first one wasn't working. You have moved abroad, or you are about to.

Somewhere along the way you found that a sensible-looking plan leads nowhere. The degree doesn't count here. The experience doesn't transfer. Some kinds of online work aren't even allowed.

Every choice looked sensible at the time. At every stage you were promised the earth. So why is there so little to show for it?

Because every decision was made on patchy, contradictory information.

Where that information comes from

Advice from an economy that no longer exists

The advice handed down by an older generation is based on a system that has gone. It isn't only the jobs that changed over the past thirty years. What changed is the way education turns into money and status. A plan that worked well for your parents can now lead nowhere at all.

The state's own agenda

Every government has to train people and spread them across its labour market. School careers guidance is one of the tools for doing that. The state is solving a national problem. Your job is to work out your own direction before the system settles it for you.

The skills-not-degrees argument

'You don't need a degree, you need skills' comes from one particular market: plenty of venture capital, slick hiring and free movement across a continent. It doesn't travel. If you plan to cross borders, most immigration routes are closed without the right qualification.

Careers guidance with the economy left out

The usual approach: work out your personality type, values and interests, match a job to them, and assume the rest follows. It doesn't. A profession sits in a real market, in a real country, inside an industry with a life cycle of its own. Matching your character matters. On its own it is nowhere near enough.

School-level advice

A teacher knows their subject, and that is worth a great deal. But career routes outside the syllabus, how labour markets work, what other countries ask for — all of that is a different field altogether. Nobody has taught teachers it, and it isn't their job. The problem is not the people. It is that these questions are being put to the wrong person.

A market for training rather than a market for work

A whole industry has grown up around teaching: psychology, marketing, nutrition, coaching, experts in everything. It gives the impression that you can enter a profession in a few months. Very little of it survives a border. In most countries these professions are regulated: the job title is protected by law, and you need a licence to practise, which in turn needs a recognised degree. This is not about how good your knowledge is. It is about who is allowed to practise in another legal system.

A mistake in career strategy costs more than money. It costs time. A degree, a certificate or a course that didn't lead to the work you wanted is an investment in knowledge that may never pay off — with no track record, no useful contacts and no portfolio to show for it. And choices made at seventeen shape what is possible for decades afterwards.

How I came to this

Invisible ceilings and ladders that lead nowhere

The beginning of this story was very personal. It irritated me that what I was being told and what I could sense didn't match. I kept climbing ladders that led nowhere and running into invisible ceilings.

Getting closer to the life I wanted felt like solving a riddle. Some people made the jump easily. I couldn't see what made them different, or what their families knew that mine didn't.

I tried asking. Everyone gave different advice, and nobody could explain the big picture. So I set out to understand the system properly.

It took far longer than I expected — years, in fact. The market was not interested in handing over the keys, and I now understand why. My philosophy is different: there is enough room for everyone, and civilisation is moved forward by motivated, fulfilled people. So I made it my work to open up the economics behind these decisions — how to choose work you enjoy, grow in it, and become socially mobile.

The core of my education is British and sits across three fields: the economics of education, how curricula are designed, and how schools are run. My biggest eye-opener came during my studies at UCL Institute of Education. After thousands of academic papers on history, economics and education, I could finally see the invisible machinery behind the market: how education connects to labour markets, to social mobility and to what the state needs.

The second foundation is more personal: years of living between countries. I watched the same qualifications count for a great deal in one place and almost nothing in another. My clients later filled in the rest of that picture. They have moved all over the world, and each move tested the same rules from a different angle.

My international life, the unusual combination of qualifications and a background in educational psychology let me look at the individual and at the economy at the same time. In sessions I analyse labour markets, industrial waves, hiring trends, social mobility and what happens when people move between countries.

Qualifications

  • MA in Educational Planning and Economics, UCL Institute of Education
  • UK higher education teaching qualification and Fellowship of the Higher Education Academy (PGCHE, FHEA)
  • National Professional Qualification for Headship (NPQH)
  • PRINCE2 project management certification
  • Qualification in Educational Psychology (Russia)
  • Founder of Education Rooms, an education agency
  • Principal of Astra Atlas Academy, an international online school
  • Columnist for Mel.fm
Katherine Sev

How I work

Three pillars

01

Person

Strengths, values, what gives you energy and what quietly drains it.

02

Place

Country, immigration routes, recognition of qualifications, and where the market for your profession physically sits.

03

Economy

Labour markets, industrial waves, and what will still be wanted in ten to fifteen years.

A plan that rests on only one of the three tends to collapse at the first move between countries, or the first downturn in an industry.

How the Unpacking programme runs

1

Questionnaire

Before we meet I'll send you a questionnaire. That way I come to the first session already understanding your situation, which saves us half a session.

2

Sessions

Online, by video. We work through your situation across the three pillars: who you are, where you will live, and how the economy of that place works. Five stages: where you stand now → person → place → economy → route.

3

Homework

After each session you receive a piece of homework. It will take you between one and three hours to complete. Send it to me at least 48 hours before we next meet, so that I can read it in advance. It isn't a test. Your answers give us the material for the next conversation, and the more you put in, the more precise your final report will be.

4

Written report

At the end you receive a 20+ pages report: an inventory of what you have to work with, an analysis of the professions in question, and a staged plan with checklists. People come back to it a year or two later.

If the full programme isn't what you need

One specific question consultation

Choosing between two universities or two programmes. Working out whether a profession has a future, and whether it is worth entering now. Weighing up what a move would really give you, and what it would cost. Testing an idea or a project you have been turning over. Working out what stops you acting when you already have the plan. Or simply getting an outside view on something you have been carrying around for months.

If that is where you are, one 60-minute consultation is usually enough.

Who this is for

You have moved, and your degree turns out to be useless here

The qualification exists; the right to work with it doesn't. We work out what can be converted, what has to be rebuilt, and how long each option takes.

Your career has met an invisible ceiling

You are doing everything right and still not moving, and it isn't clear whether that is you, the industry or the country.

Your child is choosing subjects or a university

And you can't see which doors that choice opens, or which ones it quietly closes ten years later.

Parental leave has stretched on and there is no obvious way back

The old job no longer fits, nothing has replaced it, and the time keeps passing.

You have a profession, but it doesn't feel right

From the outside everything is in order. Inside it isn't. We work out what exactly is wrong, and what to do about it.

You are stuck between two options

Both look good on paper. So which one do you choose?

Services

Three formats

Single consultation

£59

An hour of focused conversation about your situation. No programme, no homework, no long commitment.

You fill in a short questionnaire beforehand, so I arrive already knowing the background. Then 60 minutes on the substance: your situation set against the market, the geography and your own circumstances.

Afterwards you have 7 days to ask follow-up questions by message.

If you go on to the Unpacking programme within a month, what you paid for the consultation comes off its price.

Short questionnaire beforehand · 60 minutes of conversation · 7 days of follow-up by message
Message me on Telegram

The Unpacking programme

£449
person × place × economy

Your whole situation, taken apart. It is for people choosing a direction for the next ten years, rather than a job title.

We look at you from three sides: who you are, where you will be living, and how the economy of that place works. Together they give you a route that survives a move, a change of market, and the next ten years.

Questionnaire before we start · 5 sessions, each 90 minutes · homework between sessions · 20+ pages report
Message me on Telegram

Mastermind group

£45 / month

A closed group. Every Sunday, members bring a real situation and we work through it together: changing profession, moving country, choosing a programme, a career that has stalled.

What makes it different from most masterminds is that I don't only run the session. I bring the economics, the geography and an understanding of how labour markets behave.

Everyone leaves with a clear next step, and reports back on it the following week.

Sundays, 2 hours online · maximum six people, groups are formed based on questionnaires · monthly subscription, cancel at any time
Message me on Telegram

The price reflects where my practice is now, rather than the work that goes into it: the programme takes more than 15 hours and ends with a 20+ pages report. Prices will go up as I collect more reviews.

Your price is fixed for your whole programme, even if prices go up while you are on it.

Available separately, on request

  • LinkedIn profile£89
  • CV editing£89
  • Personal statement and motivation letter editing£149
  • Introduction to a mentor in your industrydepends on the mentor

Testimonials

I've known Katherine for ages. Whenever I ask for advice, she never fails to give a plan for the current situation to progress but also for many more years to go, making sure that I know the direction. She shows you the whole picture: she sincerely assists you as a high-calibre professional and understands your needs as a friend.

L.

During our sessions, Katherine collected all my chaotic thoughts into a logical problem–solution paradigm and helped me design a plan of action, with specified timeframes and goals. She listens carefully and then easily connects the dots, shedding light on my blind spots.

A.

At first, I was sceptical at the idea of having someone 'coach' and direct me. Katherine's meaningful and honest approach meant that her methods were tailored to what best suits me. The coaching was focused not only on my strengths but on a lot of my subconscious weaknesses too. Her approach gives you a lot of food for thought and that push you need.

S.

Before starting sessions with Katherine I was feeling stuck and directionless. Her empowering and practical approach has made a real difference in my life. Through her knowledge and guidance, immense growth has kickstarted in my personal and professional life.

E.

Reviews from Google Reviews.

Frequently asked questions

About the method

How is this different from other careers advice?

The difference is which layer the question sits on.

A career mentor helps you sharpen your CV, prepare for interviews and get through assessments. Most of them work inside one industry — usually the one they came from, often finance or consulting.

A careers adviser starts with a personality test and matches you to suitable professions. Whether that work actually exists where you live, or anywhere you might move to, sits outside the method. School careers guidance has a further problem: the system has its own targets for where school leavers go, and those don't always match the interests of one particular child.

An immigration adviser is licensed and works in one country. They look at what you already have and tell you whether you clear the bar.

Economists understand labour markets and the machinery underneath them, but they advise governments and corporations, not families and teenagers.

Each of them answers their own question. None of them answers the one everything starts with.

I work a layer above careers guidance and a step before mentoring. I show you how the economy is put together: how industries connect, what paths exist inside them, how people move along those paths, and why social mobility works the way it does. You cannot choose a direction without knowing how the world works and what is actually on offer.

Then we take stock of you: your personality, what you know, what you can do, and the talents you have never counted as assets. Out of that we build a working hypothesis — one that fits you, fits how the world works, and fits the openings that exist right now.

After that you go on, with me or without me: applying to programmes, finding a mentor in the industry, checking your plan against the immigration rules of a particular country. You go with a decision, rather than with the question 'what should I do'.

What do people usually come with?

Usually with questions that no test can answer.

'What career should I pursue?' The dilemma of every age: money or meaning. A small secret — the real dilemma is usually somewhere else entirely.

'What are my options, given what I already have?' Not in the abstract, but with your degree, your experience, your passport and your circumstances.

'Is it worth trying field X?' Whether there is room for someone like you, what it costs to get in, and what you will only understand from the inside.

'What would my life look like if I chose path X?' Not the job title, but what the job is actually made of: what your days look like, where the work physically is, how long before you hit the ceiling, and what happens to the profession in ten years.

'A or B?' When both options look sensible, which is exactly why you can't decide.

Behind these questions sit very different situations. A qualification that isn't recognised in a new country. A career that has hit an invisible ceiling. A child choosing a university, while you can't see what that choice closes off a decade later. Parental leave that stretched on with no obvious way back. A profession you have, without the feeling that it is yours.

The difference between seventeen and forty-five isn't whether you are allowed to ask the question. It is how much has already been invested, and how much of it travels with you.

What can I bring, and what falls outside this?

You can bring any question that comes down to a choice. Where to apply, and what that choice opens and closes ten years later. Whether to change profession, and what the move will cost. Where two paths lead when you are stuck between them. What to do with a qualification that isn't recognised.

What I don't do in a session:

  • review visa paperwork or judge the chances of a particular application;
  • match universities to grants and scholarships;
  • recommend a particular school for a particular child.

Not because these things don't matter, but because they do. Each one needs proper research against one country's current rules, and those rules change every year, differently in every place. Anyone who claims to hold the whole world in their head is either overstating it or hasn't checked recently.

So those questions go to specialists working in that region. I am responsible for strategy and direction; they handle the local detail. Anything legal is confirmed by a licensed solicitor.

Do you work with fears and internal blocks?

Yes, as coaching. Often the strategy is perfectly clear and nothing is moving, and the reason is not a lack of information. Fear of losing years to a mistake. A belief that this level requires you to be someone else. A family script in which stability comes before everything, still running long after you stopped agreeing with it. Writing a plan doesn't solve any of that: the plan simply doesn't get done.

I hold a qualification in educational psychology, which helps me recognise what is going on. I am not a psychotherapist and I don't practise therapy. Trauma, depression, anxiety disorders and other clinical conditions need someone with the right licence. If I can see that your situation sits there, I will say so plainly and point you towards a professional.

What else can a single consultation cover?

Not every question needs the full programme. Some close in one conversation.

With adults:

  • How to spot opportunities in the first place. Most of them are already somewhere in your history; you have simply never counted them as assets.
  • How useful connections really form: why networking events rarely work, and what works instead.
  • How to turn an interest into a project. Between 'this interests me' and 'I have something to show' sits a specific piece of work, and it takes less time than people expect.
  • What is getting in the way when you already know the direction.

With teenagers and children:

  • Why maths matters — not in the school version, but in terms of which doors it opens and which it quietly closes by sixth form.
  • Why study at all, and what to study: which subjects work as foundations, and which can be picked up later.
  • Why English and other languages, which languages are worth the effort, and in what order to take them on.
  • How to build a portfolio for applications, and what admissions tutors actually read in it.
  • How to turn an interest into a project you can show.
Can you guarantee I'll get a job or a place?

No, and nobody honest does. What I guarantee is the quality of the analysis: a clear map of your options, what each one costs in money and in years, and the price attached to every route. The decision and the work remain yours.

Is this for me

I don't know what I want. Should I work that out first?

No — that is exactly what we work on. 'I don't know what I want' usually means there is no map rather than no desire: you cannot want something you don't know exists. The first session takes stock of where you are now, and asks no clarity of you beforehand.

I'm not planning to move abroad. Is this relevant?

Yes. Geography here isn't about emigration. It is about where the market that pays for your work physically sits. Some professions only exist where the industry is. Some sell across borders without you leaving the house. Some are tied to one country and reset to zero the moment you move. Knowing which kind yours is matters even if you never go anywhere: it tells you what you are exposed to and what you can rely on.

Do you work with teenagers?

Yes, from fourteen. The teenager fills in their own questionnaire and the parent a parallel one — the gaps between the two are usually the most interesting part. Parents are welcome at the first and last sessions. The rest are one to one, otherwise the teenager says what is expected rather than what is true.

How it works

How does a single consultation differ from the Unpacking programme?

A consultation deals with one specific question: choosing between two universities, weighing up a profession, working out whether a move is worth it, or unpicking what stops you deciding. A short questionnaire beforehand, 60 minutes of conversation, and 7 days afterwards for follow-up questions by message.

The Unpacking programme takes your whole situation apart: five sessions of 90 minutes, homework in between, and a written report at the end.

One doesn't rule out the other. If you go on to the programme within a month of the consultation, what you paid for it comes off the price.

How does the work actually run?

You fill in a questionnaire before the first meeting; it saves us half a session. Then we meet by video. In the Unpacking programme we usually meet weekly or fortnightly.

How long does the homework take?

Between one and three hours each time. Send it two days before the next session, so I can read it in advance. It isn't a test. Your answers give us the material for the next conversation, and the more you put in, the more precise the final report will be.

What do I get at the end of the programme?

A 20+ pages report. It sets out what you have to work with across six kinds of capital, including the passport and legal one. What you picked up about work and money from your family and surroundings. An analysis of your interests. Your real profile set against what the professions you are considering actually require, with a list of what is missing. And a staged plan, with document and apostille checklists. People come back to it a year or two later. It is a document, not a record of a conversation.

What language do sessions run in?

English or Russian, whichever you prefer. The report comes in the language we work in.

What if I need to move or cancel a session?

I work on a prepaid basis: your slot is held once payment is made.

You can move or cancel free of charge up to 24 hours beforehand. Message me and we will find another time, or I will refund you in full.

Life happens, so once during our work together I will move a session, or refund it, even without notice and with no questions asked. After that the rule is simple: if you don't come and haven't given 24 hours' notice, that session isn't refunded or rescheduled. The time was held for you and couldn't be given to anyone else.

If you are running late, the session still ends at the scheduled time — the next slot may be taken.

The Unpacking programme has no fixed schedule. It can be stretched around a work trip or a holiday, as long as you tell me in advance.

How do I book, and how soon can we start?

Message me on Telegram @kathesev. I will come back with the nearest available times and payment details.

Money and guarantees

How does payment work?

In pounds, paid in advance: the session is paid for in full before we meet. I will send payment details on Telegram — by card through a secure link, or by transfer. If international cards are a problem where you are, we will find another way.

Can I pay in instalments?

The Unpacking programme can be paid in full, or in two parts: half before we start and half before the third session.

Can I get part of the cost back?

Yes. After you finish the programme you can claim cashback:

  • 5% for a detailed written review I can publish on the site and on social media;
  • 10% for a video review, or a substantial post about the work on your own channels.

The cashback is for publishing, not for praise. If your experience was mixed, write it as it was — the cashback is yours either way. Paid-for reviews are obvious to everyone, and I have no use for them.

What if I refer someone?

You get 10% of what they pay. Paid a month after they finish working with me, as long as they haven't asked for a refund. Just ask them to mention your name when they book.

What if it isn't right for me?

I stand behind the quality of my work. If a session has taken place and you feel it gave you nothing, message me within 48 hours and I will refund the full amount. No explanations, no back and forth.

In the Unpacking programme the first session is the exit point. If you decide afterwards that the method isn't for you, I refund everything. After that there are no refunds: from the second session onwards I start building your report, and that work happens outside our meetings.

What I don't guarantee is the outcome — an offer, a visa, a place. Nobody who is telling the truth guarantees those. What I am accountable for is an honest read of your situation and a route you can follow.

What happens to my information?

Everything you tell me stays between us. I don't publish case studies. If I ever wanted to refer to your story, I would ask for separate written permission and remove anything that identifies you. Questionnaires and reports are kept in secure storage and deleted on request.

Coming soon

Online course in career strategy

I am building a full course. How the global economy and labour markets work. How industries and new professions appear. What a prestigious education is really for. And how to put your own strategy together out of all of it. Video lessons, homework, group sessions, and an individual review at the end.

Leave your email and I'll let you know when places open.

Course for teenagers: a portfolio and a first project

A course that leaves a teenager with a project of their own and a portfolio — the things universities and first employers actually want to see.

Leave your email and I'll let you know when the intake opens.